Here’s a number of the most common terms.
> Full-Episode Player (FEP) | “Full-episode player” (FEP) refers to professionally produced, TV-like content that can appear on any device type, across both apps and web browsers. This means that the content is television length, typically 30-60 minutes, with commercial breaks in between. FEP content is inclusive of things like the news, stand-up comedy, cooking shows, etc.
> Live Streaming | “Live streaming” means that the television content you’re watching is being streamed in real time over the internet. This live content is usually delivered by a paid streaming service, or directly by the network.
> Video On Demand (VOD) | Viewers don’t plan their schedules around TV — they fit TV into their own busy schedules. Video on demand (VOD) is becoming increasingly popular, because it allows users to watch the content they like at the times they want to watch it. Missing an episode isn’t a problem; VOD content is available to stream or download after it airs live.
> Living Room Quality CTV | This is live or on-demand, ad-supported programming through an internet connection (not via a paid cable or satellite provider), from blue chip broadcast and content companies. This content is primarily viewed on a large screen/HD TV in the living room but can also be viewed via these companies’ apps on a mobile phone, tablet, or OTT device such as an Apple TV. This is brand safe, quality programming served via an IP address and in a format that enables a more personalized ad experience.
> Direct to Consumer (DTC) | This refers to delivering content without using a middleman. For example, Netflix serves their content direct to consumers without using a network.